Official Trailer. Teaser Trailer. Clip Be Aggressive. Dance Club. Hold My Nuts. Interview Nate Robinson. Kyrie Irving. Reggie Miller. Lil Rey Howery. Chris Webber.
Charles Stonelll. Tiffany Haddish. Photos Top cast Edit. Lil Rel Howery Dax as Dax. Chris Webber Preacher as Preacher. Reggie Miller Lights as Lights. Nate Robinson Boots as Boots. Erica Ash Maya as Maya. Tiffany Haddish Jess as Jess. Nick Kroll Mookie as Mookie. Aaron Gordon Casper as Casper. They were just enjoying the content, engaging with sponsored ads like they would with professional media. Including all five segments of the Kyrie Irving films, the entire campaign has over million views on Youtube and remains fresh and engaging even nine years later.
In fact, those millions of views and the craze about the concept of Uncle Drew led PepsiCo to consider a big move, bringing the character and fanbase of their titular character to Hollywood, making a feature film, and turning Kyrie Irving into an all-around, multi-platformed superstar. Still, it was a fun ride with decent laughs and leaned heavily on the perceived age difference and play styles of old versus new basketball and its players.
Even six years after the initial craze of the Uncle Drew ad campaign, Pepsi was still able to monetize the IP and character creation while trusting an NBA player with no acting background, along with a large professional athlete ensemble, to fully carry a Hollywood movie. The path from silver screen and internet commercials to becoming a Hollywood hit is one that has not been shared by many, so when phenomena like this occur, they are truly special and must be treated as such.
By Samuel James Parven. We are actively, physically and digitally a part of this global movement. We will continue reporting on this major issue of police brutality and legal murders of Black people to hold the system accountable. We will continue reporting on this major issue with kindness and respect to all Black people, as each and every one of them are seen and heard. Just a reminder, that the Black Lives Matter movement is about more than just police brutality and extends into banking, housing, education, medical, infrastructure, etc.
We have the space and time for all your stories. Media has a responsibility to better the world and Hollywood Insider will continue to do so. That was my gut reaction. And a job with basketball? Longino and Bowen had already sold a pitch about basketball in China to Fox , and here was the opportunity to shore up his Ron Shelton credentials—even if it did require him to turn an ad campaign into a feature film.
It turns out Bowen was right. Uncle Drew was born when the people at Pepsi realized that the thenyear-old rookie Kyrie Irving, who had recently been taken by the Cleveland Cavaliers with the first pick in the NBA Draft after playing only 11 games at Duke, might be able to sell more than just tickets and shoes.
The campaign was born from the type of cringeworthy-but-effective brand messaging that often provides the kernel of successful advertising: PepsiCo considers Pepsi Max a zero-calorie cola in disguise, so why not disguise one of the most explosively dynamic and exciting young basketball players as a grumpy old dude who tucks his sweatpants into tube socks? But aside from the conspicuous shots of spectators holding Pepsis, the Uncle Drew shorts were surprisingly delightful, providing the odd joy of watching what did look like an old dude absolutely clown on guys in a pickup game.
And it was immediately clear what Pepsi had seen in Irving, who trash-talked with convincing old-dudeness and held his own as an on-screen presence. Altogether, the four shorts have been seen more than million times. As Bowen predicted, Longino did reconsider, but that still meant he needed to figure out what the movie might look like.
In fact, the timeline for the film is dizzying, particularly in an industry that often takes years to put projects together: Longino began writing in the last days of and turned in a draft at the end of January; they had a go from Lionsgate in April, and they began shooting in August.
In that time, they also found a director. Why would you tell me that Kyrie Irving should direct this movie? In addition to the concept of getting the band back together, Longino had also written in a protagonist named Dax, an orphan who falls in love with basketball and tries to put together a team to compete in the Rucker Classic. Dax also serves as an audience surrogate, able to express the elemental skepticism that surrounded the project without undermining the film.
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