What does mm

But, Mars had an idea: A candy that did not melt in your hands! He wanted to make such a candy in the U. Now, this is where the story gets mysterious. They were made by Rowntree and they were called Smarties. Did Forrest know of Rowntree? Of course! In fact, some claim that he and George Harris, head of Rowntree, were good friends. It is further claimed, by Robert Fitzgerald, that Forrest had traveled to Toronto, where Rowntree were planning their new manufacturing plant in Canada, to give advice to the management there.

While there, says Fitzgerald, he discussed an agreement whereby he would join Rowntree in a joint venture whereby Rowntree would make Maltesers , a chocolate covered malted-milk ball like Whoppers in America, which Forrest had also introduced in Britain.

Here, we know them as little pastel colored compressed sugar candies. This product was originated by the Ce De Candy Inc. The same candies were sold in Canada, where the Smarties name was copyrighted.

There, they are known as Rockets. He decided to go to, believe it or not, Hershey, to ask for backing. He went to the office of William Murrie, who had taken over the day-to-day operations of the company from Milton Hershey. Remember, Mars had, for years been getting its chocolate from Hershey like most everybody else, in those days , but Forrest was the new kid in town.

It took a bit of audacity, but Forrest came and pitched the idea of making these small candies that melt in your mouth but not in your hand. Some sources attest that he had some Rowntree Smarties with him at the time, and that he claimed to hold the foreign production rights for them.

Forrest needed Hershey to produce the chocolate for the candy. He offered to share top-billing with Bruce. Afterwards, Mars changed the name of the company to Food Manufacturers, Inc. Later, Krruppenbacher gave Forrest one-third of the seats on the board, which gave Mars enough influence to push Mars to modernize its production and expand its market globally. Smarties are, to the rest of the world outside of the United States, chocolate candies.

I remember hearing somwhere that MM Mars is the largest privately held corporation on the planet…. The military had no use for pretty colours. Chocolate helped the soldiers. The candy coating helped it not to melt. Wow all the different flavors now. I thought they were little weight pills made by WW…Weight Watchers. I kept taking them and taking them…. Your email address will not be published.

Save my name, email, and website in this browser for the next time I comment. Murrie Forrest Mars, Sr. Enjoy this article? Every time. Kai May 19, am. Daven May 19, pm. By the time the war was over and GIs returned home, they were hooked. The familiar brown bag package that remains in use today was introduced in Following more studies, the Food and Drug Administration banned its use in Following public demand, they were re-introduced in —by which time Red Dye No.

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