Before you start a contest, though, be sure to familiarize yourself with local regulations. Every state has its own contest laws—and some can be tricky—so do some research to make sure your promotion is legal.
Image credit: KLH Ben Pickering is CEO at Strutta , a technology company helping businesses connect with consumers through promotions that tap in to the power of social media. You can follow Ben on Twitter at bpicks. Skip to content. Business Cards. Payment Solutions.
International Payments. Business Class. Summary With social media, contests are now a great way to expand your consumer base by the tenfold. Contests are a great tool for building your fan base Whether you are starting with or , likes on your Facebook Page , contests offer a proven way to increase that number. Often people are wary of giving away their information, but if there is a prize involved, that can quickly change.
Have a standard entry form that sends out a confirmation email to all participants, just be sure to provide an unsubscribe option at the bottom of the email. Need help advertising or marketing your contest or giveaway? The experts at Blooms Ads can help.
We encourage you to learn more about the digital marketing services that we offer on our website. Suite Woodland Hills, CA T The Benefits of Contests and Giveaway. So if you are on the fence about creating a contest or giveaway, here are a few reasons why you should consider it: It Can Gain You A New Customer Opening up a giveaway to everyone, clients or not can help you grow your customer base.
Contests are great for advertising purposes, improving customer engagement, and gathering information for market research. Event-Based Contests are centered around specific occasions that occur throughout the year, such as holidays or special events. Polls allow you to present several options which the customer can choose from.
This is great for gaining information by asking simple multiple-choice questions that customers answer in pursuit of a prize. Giveaways are a very simple contest marketing option where you simply choose who to give a free prize to, often through a random method of selection. Make sure customers meet some basic requirements for the giveaway as a method for driving engagement and even sales. Quiz or Trivia contests offer your audience an opportunity to answer questions, have a little fun, and potential win a prize.
People love feeling smart and accomplished, so make sure to have a mix of easy and hard questions to really engage customers. Photo competitions encourage audiences to post their own photos in order to enter a competition and are especially powerful in promoting user-generated content. Many customers trust posts and reviews from people in their network, and a little visual aid always helps!
Contests are a unique way to drive brand awareness and audience engagement without directly promoting yourself—they offer a fun and interactive way for people to engage with your brand. Contests can drive lots of user-generated content and word-of-mouth advertising so your audience promotes your brand for you. This is especially important with social media since you can amplify and spread your message much more effectively when your audience is doing it with you. Contests are great for learning more about your customer base.
They allow you to collect lots of valuable information on audiences at scale. Take advantage of the moment to conduct some user research. You can also ask questions about audience interests and habits that will feed nicely into your marketing and outreach strategies. Some consumer information gathered from contests can even be used to optimize a product or service offering. Think of contests as a tool not only to engage your audience, but also to learn from and about them.
Compared to other marketing methods, contests can offer great value. Weigh those costs against the projected benefits before you launch. Running a contest is a powerful tool for building your fan and audience base.
A contest is often distinct from the typical content that brands put out. It pushes people to interact with your brand because they anticipate fun and gain the chance to win something of value. Contests also promote and multiply user-generated content that gets customers more involved and makes your brand more memorable to them and people in their networks.
Contests give you the chance to motivate your customer base. Think of how quickly people jump at the chance to respond to polls shared on social media. Using contest marketing tools like polls to expand your reach will have a real impact.
The key here is to get your audience responding and creating. As long as they are generating some form of positive content related to your brand, your brand is winning and expanding its reach.
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